In developing the financial wellness program at Google, a challenge included automating the program so that the team did not have to spend so much time collecting data and metrics for reporting. Next was the problem with employee engagement because resources were not personalized. Lastly, in evaluating vendors to address financial planning, it became too expensive and the process of serving advice was not scalable for over 10k+ employees. The challenges Faruk faced at Google led to the idea of Wealthucate.
Since working for Edward Jones in 2000, Faruk has coached working professionals, business owners and their employees, to make the right financial moves so they can retire with financial peace of mind. In 2004, he started an independent and fee-only investment firm that has served high net-worth employees and families of the Silicon Valley.
This business model was built to serve the wealthy. He wanted to provide service in a conflict-free manner to more people that depend on objective and personalized advice. This led to his mission for Wealthucate.
To democratize access to financial planning services.
Having served thousands of people and employees at big companies, it was clear to Faruk that most people did not have access to good financial advice. And he decided to do something about it.
Faruk searched for a top engineer and good luck led him to Imran, who is the software architect behind Wealthucate.
Wealthucate makes goal attainment easier by automating the financial planning process. It uses an algorithm and machine learning to empower employees with highly personalized recommendations around personal finances.
The Wealthucate platform starts with five questions before recommending important tasks to baseline and improve financial health. For business goals, it provides analytics, reporting and metrics to improve the financial wellness program.